Two Kia marketing campaigns have been recognised with awards of excellence in automotive marketing communications.
The car manufacturer’s “Movement That Inspires” broadcast advertisement, hailed as a “key component” of its new brand identity in the US, was named the 2021’s Best Non-Luxury Auto Campaign by EDO, a data company that analyses broadcast ad effectiveness and engagement online.
Kia’s TV spots for the Carnival MPV, EV6, K5 and Telluride models were the first-ever winners of the new Automotive TV Advertising Awards presented by EDO. The campaigns were specifically recognised by the data measurement firm for driving consumer engagement with the car brand online.
Additionally, the marketing trade journal, Mediapost, named Kia’s “Times Square Takeover” for the fully-electric Kia EV6 the “Best Interactive Execution or Campaign.” In collaboration with agencies such as David&Goliath, Gail & Rice, Innocean, and Zeno Group, the car manufacturer took over the Times Square spot for an in-person premiere of the EV6 model.
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“With the launch of ‘Movement That Inspires’ and the introduction of the all-electric EV6, Kia is well on its way to a leadership position in sustainable mobility,” Kia America vice president of marketing, Russell Wager said.
“Having two of Kia’s most ambitious marketing initiatives recognized as best in class by EDO and MediaPost is further proof of the growth and maturation of the Kia brand in the U.S. and provides us with inspiration for future marketing to continue path towards challenging convention and pushing boundaries.”
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