Wayfair launches artistic project at Camber Sands

Wayfair has unveiled a concept caravan designed with independent decorators The Style Producers, which celebrates the British ‘staycation’.

British stylists Cassandra Doyle and Diana Civil have transformed their own caravan, ‘Dixie Dean’, exclusively using the online retailer’s products, embracing a “joyful maximalist style.”

Located at Camber Sands in East Sussex, the caravan can fit up to six people, with two double bedrooms and one twin bedroom. Guests can book the caravan online via AirBnB.

The ambitious project features innovative touches such as a copper sink, and a contemporary built-in fireplace. At a time when many British people look to improve their homes over moving elsewhere, it is hoped the project will inspire the public for their own DIY projects.

READ MORE: Girls Aloud’s Kimberley Walsh swaps singing for DIY in new Wickes Partnership

Doyle and Civil said: “As stylists and art directors we are always excited by new finds and treasures and a spot of DIY, so what better way to channel our creativity than to transform a static caravan into a boutique stay like no other?”

Wayfair’s resident style adviser, Nadia McCowan Hill said: “Dixie Daydream turns a traditionally lacklustre caravan design on its head and proves that even the smallest space can be a haven of personal style if you renovate it thoughtfully.”

“Staycations are one post-pandemic trend that’s set to stay and consumers are increasingly on the hunt for truly memorable but affordable holiday lets.

“Dixie delivers a dreamlike space that offers just that and at Wayfair we offer all you need to recreate the look, from plush plumbing to dreamy decor.”

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