Google, TikTok, Tesco and many other companies have joined the UK advertising’s ‘All In’ initiative that intends to improve workplace diversity.
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Check the socials: Why travel brands should keep TikTok in their targets
Socially Powerful’s head of strategy Lloyd Williams explains why it’s time for the travel industry to step up and start using TikTok to speak to consumers.
TikTok teams with Emplifi to give brands streamlined platform experience
Unified customer experience platform Emplifi has been named as an inaugural member of TikTok’s Marketing Partner Programme.
L’Oréal becomes first brand to feature on viral TikTok campaign
L’Oréal has partnered with TikTok for the social media firm’s #TikTokMadeMeBuyIt campaign.
Paul Smith’s ‘What Makes You Happy’ campaign fronted by train-spotting TikToker Francis Bourgeois
Clothing brand Paul Smith has released a new campaign ‘What Makes You Happy’ led by the trainspotting TikTok creator Francis Bourgeois.
Pepsi targets youthful audience with TikTok collaboration for new campaign
Amazon, Google, Meta, Twitter, TikTok and Yahoo volunteer to be part of ASA ‘transparency’ pilot
The Advertising Standards Authority (ASA) has announced ‘a world first’ pilot to explore how digital companies adhere to advertising regulations.
TikTok unveils music distribution platform SoundOn
KFC to launch grant offering TikTok creators £500k
KFC has unveiled ‘a first-of-its-kind’ grant, #KentuckyFriedGivingChallenge, offering TikTok creators cash grants worth over half a million pounds.
Even Labour’s on it – how having an influencer strategy became a brand essential
In the digital era, content creators and influencers have real power – The News Movement editorial director Becca Hudson explains why that’s something everyone is keen to tap into.