Sustainable and ethical lifestyle brand Peachaus has launched a powerful campaign film that aims to empower women in support of is latest collection.
Developed by creative agency Dude, ‘Naked Talks’ deals with theme of women overcoming adversity – depicting a series of women overcoming their fear of public speaking by giving talks to an audience of underwear-clad women.
The creative looks to capture the lingerie brand’s core essence, namely supporting women to feel comfortable in their own skin and giving them the strength to be themselves.
“At the heart of the Peachaus Naked Talks is the real life demonstration of people having the courage to be themselves, to be entirely comfortable in their own skin,” Peachaus founder, Gillian Riddley Whittle said.
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“The film is about finding your comfort zone, that space where you feel safe, secure and confident, that allows every individual’s brilliance to shine. We aimed to capture the essence of Peachaus: clothing to help women have the courage to be themselves in their everyday, every day.”
With media handled by the GoodNet, the campaign will run on social media and digital fashion and lifestyle channels and well as brand owned channels , celebrating the opening of Peachaus’ first physical in the Seven Dials area of London.
Dude creative Vic D’Andrea added: “This is the sort of idea you never expect to actually make it all the way to our screens.
“But when you find an amazing company like Peachaus that has the confidence to take a risk, you end up creating something really unique. And what better way to send an important message than in a lighthearted way”
