Peloton has partnered with Stink Studios for the third year running to launch a personalised year-in-review campaign for its members.
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HubSpot announced general availability of WhatsApp integration for UK firms
HubSpot has this week made its native integration for WhatsApp available to all Marketing Hub and Service Hub customers at the Professional tier…
Accenture Song ad service recruits new global head of media
Accenture Song has recruited the services of Kristen Kelly who will become the business’ new global head of media.
KFC unveils overhauled loyalty programme centred around gamified rewards
KFC has re-invented its traditional loyalty scheme with the launch of an innovative gamified rewards programme created by Rapp UK.
Why loyalty programmes are the be-all-and-end-all of customer retention
Marketing Beat breaks down three popular types of loyalty programmes; points-based, tier-based and values-based, to find out what makes them such successful tools in a brand’s marketing arsenal.
Tesco launches UK’s largest digital ad network to reduce ad-spend wastage
Tesco has added 100 out-of-home digital screens to its 400-strong collection, making it the UK’s largest digital advertising network.
Data and trust: How marketing helps brands treat consumers like individuals
Iterable’s vice-president of sales and Mike McGuire explains how brands can make the most of trust and data in marketing to win customers.
Adam&EveDDB joins forces with Track to expand customer experience offering
Evolve or face extinction: How marketers can adapt to a post-cookie world
Marketing Beat takes a closer look at what the end of third-party cookies will mean for the industry, and how it can adapt to these changes.
UK retailers failing to adapt to consumers’ digital needs, report reveals
MoEngage’s latest report has found a growing personalisation gap between UK retailers and their customers’ increasingly digital-first demands.