Accenture Song has recruited the services of Kristen Kelly who will become the business’ new global head of media.
Kelly’s main responsibility will be to lead the advertising service’s global media practice and develop its media model.
The new global head of media will leave her position as chief operating officer for martech company Terragon Group. Prior to this and some time at Silverbullet, Kelly worked for ‘big six’ agency Publicis Groupe for 18 years.
She will work in the UK and report directly to Accenture Song’s global communications lead Sarah Thompson.
“Kristen’s expertise in bringing the value of today’s marketing technology, media platforms and talent closer in sync with the integration challenges faced by CMOs – powered by creativity – will fuel the future of our new media model and deliver strong impact for our clients,” Thompson said.
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The firm will also make Dean Challis its new North America head of media who will also report to Kelly.
Kelly herslef added: “Media has always been a dynamic part of the marketing mix, but the speed of change in how audiences consume and engage through new media channels has accelerated at an unprecedented speed over the last three years.
“Buying journeys are evolving, audiences’ expectations on privacy and personalisation are increasing, and demand is high for more seamless and connected experiences. Supporting this integration dynamic – across media, creativity, technology and data – is an enormous opportunity, one that Accenture Song has unparalleled expertise to deliver.”
