YouTube has been found to be the outright most popular social media channel used for marketing by hair and beauty SMEs.
Search Results for “social media”
Social media users are 46% more receptive to online ads
Kantar has found that frequent users of social media are much more likely to be positively disposed to online adscompared to the average adult.
New data reveals how brands can supercharge their social media performance
Social media is now the epicentre of building brand-consumer trust, with customers finding personalised care most memorable.
Beyond the distortion: how can brands navigate the carnival mirror of social media?
‘Real world’ controversy is typically reflected and magnified on social media – The Social Element’s Linn Frost shares how to navigate this distortion.
Social commerce soars: over 64% of ‘next gen’ make purchases through social media
Over 64% of Gen Z and Millennials have made a purchase through social media in the past year reveals recent data by Snap Inc. and Havas Media Network.
Anti-ageism campaign goes viral as it takes social media by storm
A new social-led campaign that has been launched to fight against ageism and challenge sexist stereotypes, has become a global viral hit.
Ogilvy calls for crackdown on AI-generated social media ads
Ogilvy has called for an industry-wide policy change to label AI-generated influencer content on social media with the hashtag #PoweredbyAI
Voxi shows immortals spending an eternity scrolling social media in AMV BBDO campaign
Immortal beings are spending eternity scrolling social media in Voxi’s new ‘The Fun never ends’ multiplatform campaign from AMV BBDO.
Westfield appoints Alfred as its UK social media agency
Westfield has appointed Alfred as its retained social media agency for Westfield London and Westfield Stratford City.
Dove ‘Cost of Beauty’ ad breaks in the UK to explore impact of social media on mental health
Dove has released a new three-minute film titled the ‘Cost of Beauty’ in a bid to highlight the negative effects of social media on mental health.