Westfield has appointed Alfred as its retained social media agency for Westfield London and Westfield Stratford City.
Following a competitive six-way pitch process, Alfred will be tasked with delivering social media campaigns and content that promote the brand’s values and objectives, focusing specifically on connecting people and communities through shared experiences.
With a focus on TikTok, the agency will aim to create campaigns for both Westfield destinations in London to increase brand awareness, drive engagement and increase footfall.
“Social media is one of our many digital touchpoints for building engagement and having conversations with our customers, and we are excited by Alfred’s creativity, experience and expertise and look forward to a collaborative journey with Alfred to deliver best in class social campaigns,” Unibail-Rodamco-Westfield head of marketing UK, Sarah Fearon, said.
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Led by Richard Langrish, Alfred has a growing portfolio of digital and content clients including Amazon UK and Tours, Highland Park Whiskey, and Sainsbury’s Tu.
Alfred head of social Richard Langrish added: “Alfred is thrilled to join forces with Westfield as its social media and content partner. Collaborating closely with the in-house social team, we aim to develop captivating, attention-grabbing social content that not only raises the profile of the Westfield brand but also contributes towards sales and foot traffic.”
