Lay’s Crisps has partnered with football legends David Beckham and Thierry Henry to give football fans unexpected snack-themed rewards.
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VCCP sweeps a host of top creatives into its fold following growth period
VCCP London has made a range of top appointments, as it capitalises on a period of growth and business wins — the news follows on from VCCP having recently gained new clients including Primark, Keep Britain Tidy, Chilly’s and Allwyn.
Yorkshire Tea celebrates its roots with Archie the Yorkie
Yorkshire Tea is celebrating National Yorkshire Day with a heart-warming new film depicting its newest hero, a Yorkie dog named Archie.
Pepsico marketing director opts for Premier Foods return
PepsiCo marketing director Mark Alldred has joined Premier Foods as its senior director of marketing after five years at the soft drink firm.
PepsiCo strikes lucrative multi-year deal with FIFA successor, EA Sports FC
PepsiCo has struck a multi-year global partnership with video game firm EA Sports, which will see three of its flagship brands sponsor the highly-anticipated FIFA-successor game, EA Sports FC.
ITV AdLabs names top FMCG brands trialling its new media solution for Tesco and Boots
Some of the biggest advertisers within the FMCG sector, including Unilever and PepsiCo are currently trialling ITV’s new Retail Media solution…
Wiggle and Adidas Terrex partner with Muslim Hikers to make the outdoors more accessible this Ramadan
Adidas’ Terrex range has partnered with global sports retailer Wiggle and Muslim Hikers to help tackle what many believe to be a lack of diversity…
Heinz x Absolut and 8 more unexpected brand collaborations
MB rounds up some of the most interesting brand collaborations and licensing deals forged between brands in recent times.
Britvic appoints new marketing director
Britvic has appointed Munnawar Chishty as its new marketing director in a bid to drive transformation in the digital marketing space.
Channel 4 enters data partnership with Sainsbury’s Nectar in latest broadcaster retail media collab
Channel 4’s commercial department, 4Sales, has entered a data partnership with Sainsbury’s Nectar to “revolutionise” ad targeting on All 4.