VCCP London has made a range of top appointments, as it capitalises on a period of growth and business wins — the news follows on from VCCP having recently gained new clients including Primark, Keep Britain Tidy, Chilly’s and Allwyn.
New talent joining the agency includes creative director Frances Leach, senior creatives Filipe Birck and James Lucking-Pham, as well as midweight creative team Alice Goodreach and Laura Baxter.
Among the agency’s recent wins are its recent campaign for Cadbury’s 200th year anniversary, as well as for brands including Walkers, Virgin Media 02 and Domino’s
Frances Leach joins from adam&eve, where her Marmite ‘Baby Scan’ campaign won two bronze awards at Cannes and a Big Campaign award. She is also credited with creating Temptations ‘Pack Attack’ campaign alongside her then partner Chris Bowsher.
Meanwhile, Filipe Birch and James Lucking Pham join from Mother where they were responsible for the Gold Film Lion winning Uber Eats ‘Do Less’ campaign, and picked up huge awards for placing a 300 square foot Ikea bag on Oxford Street.
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In addition, Alice Goodrich and Lara Baxter join from Anomaly where they created the #DeadElfs campaign to tackle the problem of disposable vape litter.
“One of the absolute best things about this job is that we get to build our own department full of amazing people and occasionally go out and hire some great talent from elsewhere. It’s a huge privilege to see some work that we really like and to then be able to invite the creatives behind it to come to VCCP towers,” said VCCP London executive creative directors Jonathan Parker and Chris Birch.
They continued: “That’s the case here – we loved (like many others) James and Filipe’s ‘Do Less’ campaign for Uber Eats and Ikea’s Big Blue Bag, they’ve got an amazing future ahead of them and we’re double chuffed they’re in the building!”
“Likewise, Fran has done so much great work like Marmite’s ‘Baby Scan’ that it’s tricky to list it all, with Alice and Lara joining as well, we’re very lucky so many great creatives are joining at the same time. Alice and Lara won a pitch in their first three weeks! That’s a bit too keen though to be honest.”
Creative director Francis Leach added that she was “excited” to be joining VCCP: “I’m so excited to be joining VCCP. It’s a great agency with an amazing array of clients. This, along iwth my Dairy milk addiction, meant it was impossible to say no.”
