BBC has named Absolut Vodka CMO Charl Bassil as its first-ever chief brand officer. He will take up the newly-created role in March next year.
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BBC News boss promises overseas advertisers more transparency
BBC News chief exec Deborah Turness has pledged more investment into fact-checking tool BBC Verify in an aim to attract potential advertisers.
BBC celebrates how football ‘belongs to all of us’
BBC is celebrating how football ‘belongs to all of us’ in a campaign aimed at highlighting the unifying nature of sports in the wake of the upcoming football season.
BBC Earth rebrand invites viewers to open a ‘Window to the World’
BBC Earth, the umbrella brand for BBC Studios natural history and science content, is undergoing a new creative refresh, celebrating some of the content that has been created and broadcasted through the brand.
ASA rules BBC and Ticketmaster misled public over King’s coronation tickets
The Advertising Standards Authority has ruled that the BBC and Ticketmaster misinformed the public with incorrect promotional text about how to claim Coronation tickets.
BBC considers advertising model as licence fee under review
The BBC is considering replacing its current funding model, the licence fee, with alternative methods, including advertising – the main source of funding for traditional commercial TV channels.
The IN Group appoints former BBC and Microsoft marketer as new CMO
Recruitment and consultancy firm The IN Group has appointed former BBC and Microsoft marketer Rachael Jones as its new chief marketing officer.
Square eyes? BBC says screens can help children learn
BBC Creative is dispelling negative perceptions surrounding screen use in children with a 60-second creative designed to emphasise its potential as a powerful educational tool.
Next 15 consortium secures prized BBC digital design contract
The BBC has appointed Next 15 to its Digital Design Services Framework at the conclusion of a ‘highly competitive’ tender process.
BBC unveils Eurovision 2023 official trailer
The BBC has unveiled its official trailer for Eurovision 2023 ahead of the final in Liverpool tomorrow (13 May).