Recruitment and consultancy firm The IN Group has appointed former BBC and Microsoft marketer Rachael Jones as its new chief marketing officer.
Jones will now be entrusted with leading The IN Group’s global growth strategy and marketing plan across the UK, the US and Europe. She will lead a team of 13 across the Group’s Investigo, InX, Definia, and Caraffi practices.
A leading industry figure, Jones brings 25 years-worth of experience to her new role having spent time at major brands including the BBC, Microsoft Advertising, National Car Rental and Virgin Travelstore.
“I’m extremely excited to take on this new challenge at The IN Group, raising awareness of the company’s amazing end-to-end talent solutions from recruitment to consultancy,” Jones said.
“This is a great opportunity to hugely increase the profile of an already successful business as it rapidly grows, and marketing has a big role to play.”
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
She continued: “The work that the company does around diversity, equity and inclusion to life the people-driven focus of The IN Group, and as a massive advocate for working parents, I’m looking forward to being part of such a forward-thinking organisation and helping to break down barriers within the industry.”
Jones’ remit will also include expanding the marketing function to new networks across key markets and solidifying connections with brands to drive business opportunities.
The IN Group chief revenue officer, Matt Smith added: “Marketing plays a central role in showcasing The IN Group as a world-class talent group and I’m delighted that Rachael will lead our efforts in this space.
“Rachael is a hugely impressive person to work with and has already made a big impact on The IN Group, so I look forward to seeing her take the brand to the next level.”
