BBC Earth, the umbrella brand for BBC Studios natural history and science content, has a new creative refresh, celebrating the content created and broadcasted through the brand.
Developed by the award-winning BBC Studios Creative team, the rebranding reflects on content such as Blue Planet II, Frozen Planet II and The Green Planet, while looking ahead towards the future BBC landmark series Planet Earth III, launching this autumn.
Supporting brand-new logos and assets, the creatives centre around a circular device that captures content and stories, representing the ‘Window to the World’.
Showcased globally across all platforms from 14 September, the rebrand aims to make sure BBC Earth is visually distinct and ownable, ensuring the brand, like its programming is both recognisable and unmissable.
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“We wanted to elevate the heritage of the circular device within the current brand, to give it real purpose and dimension,” BBC Studios Creative executive creative director Nick Meikle.
“The core brand idea is a ‘Window to the World’. A circular window that represents the Earth and the infinite wonder it has to offer.
“It is a visual mechanic that seeks to relentlessly discover immersive moments, bringing spectacular stories into the homes of our audience, creating an emotional connection to our planet, and connecting them to the world at large.
“The brand refresh also allowed us to unify the visual language across all touch points from this central idea, as the brand has evolved significantly since its original TV launch over eight years ago.”
The rebranding follows BBC Studios offering a ‘global first’ advertising sales function to supercharge revenue across its branded social media proposition.
