Maynards Bassetts has launched a nationwide campaign through VCCP London to promote its flagship wine gum and jelly baby products.
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Specsavers appoints new production team lead at in-house agency
Optical retailer Specsavers has named Danny Bush as the new integrated production team lead at its in-house creative firm, The Agency.
2022 Women’s Euros: Seven of the best stereotype-busting ad campaigns
Marketing Beat looks at seven of the best marketing partnerships announced in the run up to 2022 Women’s Euros, including LinkedIn and Visa.
Nationwide’s CMO leaves her role after six years
Nationwide’s chief product and marketing officer Sara Bennison is set to depart from her position after six years at the company.
LinkedIn highlights female role models in run-up to Women’s Euro
As part of its sponsorship of the 2022 UEFA Women’s Euro, LinkedIn has unveiled a campaign highlighting the importance of female role models.
Divide and Conquer: Does Walkers’ Crisp In Crisp Out demonstrate how brands can benefit from debate?
With the release of the latest instalment in Walkers’ ‘Crisp In/Crisp Out’ ad series, Marketing Beat takes a closer look at other similar campaigns.
O2 unveils summer holiday-themed promotional campaign
O2 has launched a new campaign to position itself as the go-to network to avoid exorbitant roaming charges whilst holidaying abroad this summer.
Ex John Lewis marketer makes move to Sage software company
Software firm Sage has appointed Craig Inglis as its new executive vice-president of global brand and integrated marketing.
Wickes’ CMO Gary Kibble on challenging stereotypes and the importance of authenticity
Marketing Beat speaks to Wickes chief marketing and digital officer Gary Kibble to delve into modern marketing and the retailer’s latest campaigns.