Marketing Beat delves into reactions from across the globe to Netflix’s plans to include an ad-backed tier in a bid to lower subscription costs.
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Strongbow Ultra Dark Fruit £12m campaign urges public to ‘Drink the G.O.A.T’
Strongbow has unveiled its £12 million marketing campaign for its new low-calorie cider Ultra Dark Fruit, telling consumers to “Drink the G.O.A.T”.
ASA bans Cadbury ad for ‘omitting significant’ terms and conditions
The ASA has banned a Cadbury website promotion for “misleading” the public and “omitting significant” terms and conditions.
Elon Musk buys Twitter for $44 billion
Twitter is set to become a privately held company after it agreed to be acquired by Elon Musk for a transaction valued at $44 billion.
Snapchat and Tinuiti unveil new 2022 partnership
Snap Inc. has announced an agreement with the performance marketing firm Tinuiti, to become a strategic partner for social media company.
Unilever outlines new global marketing principles for materials targeting children
British consumer goods giant Unilever has announced that it will no longer target children with marketing content for its food and beverage brands.
Arctic Coffee unveils landmark marketing push targeting nationwide audience
Arctic Coffee has announced that it will be launching a nationwide marketing push in what it set to be its “biggest-ever” promotional campaign.
Wieden+Kennedy secures key Trustpilot account, new brand campaign in the works
Danish consumer review platform, Trustpilot has hired American advertising firm Wieden+Kennedy to launch a new brand campaign.
Next-day delivery service Bother airs “first-ever” TV campaign
The next-day delivery household essentials service, Bother, has announced that it will air its “first-ever” TV campaign later this month.
Netflix plans to include ads to lower subscription costs
Netflix co-CEO Reed Hastings revealed in an earnings call that the streaming service plans to roll out cheaper subscriptions by including advertising.