Arctic Coffee has announced that it will be launching a nationwide marketing push in what it set to be its “biggest-ever” promotional campaign.
The Crediton Dairy-owned brand has pumped £750,000 into the integrated brand campaign, which will be rolled out across video-on-demand including major services such as All 4, ITV Hub and Sky Go.
The campaign is set to run from April through to the end of summer.
Materials will also be pushed across multiple social media platforms, including YouTube and TikTok, alongside digital out-of-home displays in retail locations. Arctic Coffee has also struck a deal with music streaming giant Spotify to promote its products.
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The targeted demographic for the upcoming campaign will be the 16-34 age bracket, specifically students and festivalgoers.
As part of the advertising roll-out Arctic Coffee will have a physical presence in university campuses and student towns, offering customers the chance to try free samples throughout the summer term. Stalls will also be set up at upcoming music festivals in Sheffield (Tramlines) and Cornwall (Boardmasters).
“Over the last two years as a nation we haven’t been able to enjoy meeting up, making memories and having fun together,” Arctic Coffee brand manager, Jo Taylor said.
“This is set to change this summer and we wanted to make sure that Arctic was seen as a natural part of people enjoying themselves once again whether that be down at the beach, having a barbecue or attending a festival.”
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