The Committee for Advertising Practice (CAP) has introduced “tough new rules” for gambling ads to protect young people and vulnerable audiences.
Paul Smith’s ‘What Makes You Happy’ campaign fronted by train-spotting TikToker Francis Bourgeois
Clothing brand Paul Smith has released a new campaign ‘What Makes You Happy’ led by the trainspotting TikTok creator Francis Bourgeois.
Sainsbury’s kicks off Bake Off sponsorship with viral-inspired twist
Sainsbury’s Taste the Difference has set in motion its latest promotional campaign as part of its flagship deal to sponsor Channel 4’s Great British Bake Off. ‘Cake or not cake’,…
Read MoreAmazon, Google, Meta, Twitter, TikTok and Yahoo volunteer to be part of ASA ‘transparency’ pilot
The Advertising Standards Authority (ASA) has announced ‘a world first’ pilot to explore how digital companies adhere to advertising regulations.
In The Style ‘misleading’ discount promotions banned by ASA
The Advertising Standards Authority (ASA) has demanded In the Style takes down Instagram and website promotions with false discount claims.
Paco Rabanne partners with London’s NTS Radio to promote new talent
Paco Rabanne announces collaboration with London radio station NTS, setting up ‘A Million Ways to Make It’ fund to support up-and-coming artists.
Cadbury partners with Manchester United for virtual Easter egg hunt
Cadbury has brought back its virtual Easter egg hunt, the ‘Cadbury Worldwide Hide’ for a second year running, partnering with Manchester United FC for an expanded promotional campaign. Members of…
Read MoreTourism Ireland unveils new interactive St. Patrick’s Day campaign
Tourism Ireland has revealed that it will turn digital billboards around the world into virtual music venues to celebrate Irish culture this St. Patrick’s Day. The billboards will be in…
Read MoreTikTok unveils music distribution platform SoundOn
TikTok has launched a new music marketing and distribution platform SoundOn, which will allow artists to directly upload their music to the social media app. SoundOn will also enable creators…
Read MoreArgos and Pinterest collaborate to launch London hotel
Catalogue retailer Argos has teamed up with the image-sharing social media platform Pinterest to create the “Argos Mood Hotel”. The concept hotel will be located at the Town Hall Hotel…
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