Tottenham Hotspur’s CMO chief marketing officer Adam Griffiths reveals how the club’s approach to data has been entirely overhauled.
Skip this ad? Generation Z are ignoring ads at all costs
99% of Generation Z consumers admitted to frequently skipping ads, according to the new report from digital consumer research firm Bulbshare.
Twitter investors sue Elon Musk for delaying stake disclosure
Twitter investors have sued Elon Musk for delaying the disclosure of his stake in the platform, as he completes a $44 billion buyout of the company.
Emmi Caffé Latte becomes Love Island’s official iced coffee sponsor
Emmi Caffé Latte has been named the official iced coffee sponsor of ITV2’s reality show, Love Island, which returns for its eight series on 6 June.
Twitter fined $150m for exploiting data for targeted advertising
Twitter has been fined $150 million by the Federal Trade Commission (FTC) for ‘deceptively’ using account security data for targeted advertising.
Del Monte Foods snaps up tennis ace Cameron Norrie for marketing partnership
US canned fruit and veg firm, Del Monte has embarked upon a new commercial partnership with British men’s tennis number one Cameron Norrie.
Elon Musk halts Twitter takeover to assess fake spam accounts
Elon Musk has ‘temporarily’ paused his $44 billion acquisition of Twitter in order to assess the number of fake accounts on the social media platform.
Reese’s declares #ILoveReesesDay in UK
Hershey-owned Reese’s Cups has launched #ILoveReesesDay in the UK, asking the public to share the way they eat the chocolate treat online.
Adidas sports bra ad banned for displaying bare breasts
Adidas has had three sports bra ads banned by the Advertising Standards Authority (ASA) for displaying bare breasts.
Elon Musk warns brands may have to pay to use Twitter
Elon Musk tweeted this morning that brands and commercial users may have to pay to use Twitter.