McDonald’s has removed the happy smile from its happy meal boxes for the first time, effort to encourage family conversations about mental health fronted by Manchester United legend Rio Ferdinand.
Homebase unveils innovative garden-themed out-of-home campaign
Homebase has launched an innovative tactical out-of-home campaign to promote its garden range as summer approaches.
TikTok is first social media platform to label AI-generated content
Social media platform TikTok is automatically labelling user content which has been generated by AI, in a bid to provide more transparency.
Tesco Mobile celebrates oversharing parents in latest ad
Tesco Mobile has unveiled a new ad in its ‘It Pays to be Connected’ campaign, with ‘New Parent Posse’ celebrating the exuberance of parenthood.
Channel 4 now most popular public broadcaster with young people
Channel 4 has seen its streaming revenues grow by more than a fifth (22%) year-on-year, registering a total of 6.5 billion viewer minutes.
Apple’s ‘crush’ ad faces furious backlash from creative community
Apple is facing a furious adland backlash over its latest ad for the iPad Pro that sees a range of creative items crushed by a hydraulic press.
Watch: Skoda SUV ad embraces imperfections of family life
Škoda and Leo Burnett are promoting the automaker’s SUVs by embracing the imperfections of family life and championing a new word – ‘familying’.
Kantar Media appoints new UK and Western Europe CEO
Kantar Media has appointed Lucy Bristowe as its new chief executive officer for the UK and Western Europe, replacing Louise Ainsworth.
ITV’s stagnant ad revenue saved by strong streaming performance
ITV is forecasting a return to solid advertising growth in the second quarter of 2024 bolstered by streaming, after overall ad revenue fell in 2023
Watch: Argos’ new spring ad sees Trevor cooking up a storm
A new Argos campaign stars the retailer’s iconic brand mascots, Connie and Trevor, coming together once more to showcase the breadth of the retailer’s offering.