Channel 4 is considering taking out an emergency loan, due to concern around a wider digital advertising slump.
Less than 10% of UK ads contain environmental messaging, despite climate crisis
Less than 10% of UK TV adverts have included an environmental message over the last three years, despite mounting public calls for climate action within advertising. Revealed by ‘The Greenprint’,…
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Elf Bar adverts banned by ASA for misleading recycling claims
Adverts for the vape brand Elf Bar banned by the ASA for using the slogan “recycling for a greener future”.
Burger King pulls out all the OOH stops for TV-free Christmas campaign
Burger King has chosen to prioritise out-of-home media in a cheekily subversive Christmas campaign, choosing to do away with a big budget TV ad.
Mars recycles classic adverts to highlight net zero efforts
Mars has tapped into the idea of ‘reuse’ in an innovative campaign to raise awareness of its efforts to cut emissions.
Olivia Colman stars as oil-guzzling CEO in latest MakeMyMoneyMatter campaign
Olivia Colman stars in potty-mouthed campaign for MakeMyMoneyMatter, raising awareness of the connection between pensions and fossil fuels.
Gordon’s rebrands as the ultimate stay-at-home treat
Gordon’s Gin is heroing evenings at home with an extensive brand re-positioning which aims to make it the “definitive gin for casual get-togethers at home”. Developed by international agency Anomaly,…
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How Dude London has brought a touch of Italian panache to the crowded UK scene
Dude’s senior management team shares how Italy’s biggest indie agency gained a foothold in the fiercely competitive UK advertising market.
Honda appoints Exposure as lead creative agency after competitive pitching process
Honda has appointed Exposure as its lead creative agency, following a competitive pitching process which saw it weighed up against VCCP and Hakuhodo/Sid Lee.
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