Online trade directory Checkatrade is looking to give the public peace of mind with a new integrated campaign and brand platform.
Purpose Disruptors shakes up adland sustainability with new partnership
Non-profit organisation Purpose Disruptors and the University of Portsmouth have formed a government-backed partnership to help measure and improve sustainability in advertising. The Knowledge Transfer Partnership, which is jointly funded…
Read MoreWatch: eBay campaign turns ‘nothing to wear’ into something to love
eBay’s latest campaign captures the frustration of having ‘nothing to wear’ – despite having a wardrobe rammed full of clothes.
Pepsi ad brings Jack Grealish and Vinicius Jr to London
Pepsi Max has recruited a slew of global footballing superstars for the latest activation in its long-running ‘Thirsty for More’ brand platform.
Dobbies celebrates the start of spring with inspirational new ad
Dobbies has launched a major integrated campaign to celebrate the start of spring, positioning itself as a champion of garden living.
Pringles partners with Dentsu for ‘Poptopia’ digital playground
Pringles has partnered with Dentsu to create Poptopia – a new interactive digital playground which invites users to journey through a set of hyper-personalised Pringle-themed islands.
Vivendi confirms Havas and Canal+ split timeline
Vivendi is considering the commercial viability of splitting off several of its business, including international creative and media agency Havas.
Data: Over 90% of marketers already using Gen AI, says IAB report
Over 90% of marketers are already using or experimenting with Gen AI, according to an IAB Europe looking into how the tech is used in advertising.
Watch: FA rolls out The Greater Game to get kids to ‘move, eat, sleep and think’
The Football Association (FA) is working with M&S and Nuffield Health to roll out The Greater Game – a new fully integrated national campaign designed to inspire 12-16 year olds…
Read MoreKantar appoints new marketing effectiveness lead
Kantar has appointed Simon Atherley as the new head of its marketing effectiveness practice, which he will lead alongside Dom Boyd.