Budget supermarket chain Lidl has unveiled its first-ever ‘Lidl Wrapped’, highlighting shoppers’ top buys.
The idea was inspired by Spotify’s ‘Spotify Wrapped’.
The retailer used data from its app to find the most popular products from ten UK cities. Each region then got its own bespoke festive wrapping paper design based on the most popular product from the city. Designs included avocados (Manchester), coleslaw (Bristol) and sushi (Sheffield).
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As part of its Lidl Wrapped festivities, the supermarket has launched free gift wrapping stations at 10 stores nationwide between 4 to 17 December.
Joanna Gomer, from Lidl GB, said: “This year, our customers have shown us once again that the weekly shop is about more than groceries, it’s about moments, surprises, and the little joys that make life easier and bring people together.
“Looking ahead to 2026, we’re focused on giving our customers even more to value, extra reasons to smile, and plenty of those Lidl surprises that keep them coming back for more.”
Lidl’s most popular products include:
- London – Cucumber
- Bristol – Coleslaw
- Cardiff – Eggs
- Birmingham – Roses
- Edinburgh – Salmon
- Glasgow – Ice cubes
- Leeds – Peas
- Sheffield – Sushi
- Liverpool – Croissant
- Manchester – Avocado
