Hull-based marketing agency, Summit has retained its contract with home improvement retailer Wickes.

The pair have signed a new three-year contract, which covers full-service management across paid media, organic search, and affiliates.

During the duo’s previous two-year collaboration, Summit generated a 21% increase in generic traffic through improving the retailer’s website.

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Gary Kibble, chief marketing officer at Wickes, said: “After two great years of delivering strong digital growth, working in partnership with Summit, we’re absolutely delighted to have extended our relationship across paid, organic and affiliates for another three years.

“Summit’s focus on the customer and genuine commitment to collaboration really align with the Wickes ethos and values. Summit’s ability to exploit opportunities and innovation within the digital market to drive sales and ROI has helped our partnership deliver industry-leading results.”

Wickes will also roll out the Productcaster ecommerce technology suite, including FeedManger and ProductTester.

Martin Corcoran, CEO of Summit and Productcaster, added: “I’m incredibly proud of the partnership we have with Wickes and the work we have done in the last two years. Agreeing a new three-year extension is a real show of faith in Summit’s ability to drive performance but also a reflection on our specialism in retail, proprietary Productcaster technology and our mindset to go above and beyond for clients.

“l love the fact we’re seen as a competitive advantage in a tough retail market and can’t wait to see what we can do in our next three years together.”