Boris Johnson’s newly appointed cost-of-living tsar David Buttress has told brands to spend less on marketing and more on lowering their prices.
Havas London retains £8 million government contract
Havas London has retained the Department for Education’s creative brief following a competitive pitch process, worth £8 million.
NME releases special ‘Elvis’-themed edition to promote launch of upcoming Warner Bros blockbuster
NME has released a standalone free print issue to celebrate the launch of Warner Bros’ upcoming ‘Elvis’ biopic, set to hit UK screens on 24 June.
Dentsu acquires UK and Ireland-based Pexlify to boost Salesforce sales
Dentsu Group has acquired Pexlify, a Salesforce consultancy based in the UK and Ireland, in a bid to add scale for B2B and B2C clients.
Havas chooses London-based adtech firm to lead its voice commerce in Canada
Havas Media Group has selected Say It Now, a London-based adtech firm, to lead its voice commerce in Canada.
Pride Month: Superdrug and Unilever celebrate five years of Pride partnership
Superdrug and Unilever have celebrated five years of partnership with LGBTQ+ Switchboard Helpline by releasing a Pride edition own-brand range.
Apple regains ‘most valuable brand’ title for first time since 2015
Apple has reclaimed its title as the world’s most valuable brand, for the first time since 2015, leapfrogging tech rivals Google and Amazon.
Check the socials: Why travel brands should keep TikTok in their targets
Socially Powerful’s head of strategy Lloyd Williams explains why it’s time for the travel industry to step up and start using TikTok to speak to consumers.
Mother donates to charity if new clients skip ‘relentless’ pitching process
Mother has created an initiative that will see its first-year profits from new clients donated to charity if the clients skip the pitching process.
Global invests in advertising tech startup as part of US$9 million funding round
UK media giant Global has entered the mobile gaming sphere by investing in Isreali in-game advertising platform Odeeo. Odeeo has over 500 games integrated on kits platform and claims to…
Read More