Havas London has retained the Department for Education’s creative brief following a competitive pitch process.

The London agency has been re-appointed as the creative and strategy lead for the UK government department’s teacher recruitment business, winning a new, four-year contract worth over £8 million.

The firm’s previous work for the Department of Education outperformed all key performance metrics, with over 200,000 new teachers registering during the last recruitment cycle alongside a 10% increase in the pride in teaching score.

Havas’ first work under the new contract is expected to be rolled out in September of this year, with a larger brand campaign planned for September 2023.

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“We are thrilled to reappointment Havas London to continue their fantastic work on the Get into Teaching campaign and Teaching brand,” Department for Education deputy director of teacher recruitment, Chloe Saklow said.

“They share our unwavering passion for, and commitment to, recruiting more teachers to help change children’s lives. We’re looking forward to continuing the journey together.”

Havas London executive strategy officer, Britt Iversen added: “We are so proud to have been re-appointed to a vitally important brief.

“The world of work, and teaching, has experienced dramatic change in the last few years, and it has been a real privilege to lead our brilliant team on a significantly-evolved strategic approach to ensure we continue to recruit new teachers into a profession that shapes young lives – we can’t wait to get stuck in now.”

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