Independent integrated creative agency Trouble Maker Group has acquired The Outfit, a branded entertainment production studio, to provide entertainment-led content to brands.
The Outfit has worked with clients such as Channel 4, HelloFresh, Ring, McDonald’s, and Estée Lauder and has received accolades from the Cannes Lions, Campaign Big Awards, and the Marketing Society.
According to Trouble Maker Group, the team at the production studio will continue to be led by its founders Charlie Read and Niall Murdoch.
Charlie Read said: “We are all thrilled and excited to be joining Trouble Maker. We’re looking forward to building on our established reputation for reaching and engaging audiences through innovative entertainment formats and having a platform to take our skills and expertise to the next level both in the UK and internationally.”
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The creative agency has said it will use The Outfit to launch a standalone production studio.
The production house is the first acquisition the creative agency has made since it was founded in 2019 and forms part of a wider acquisition plan for the upcoming year.
Trouble Maker CSO and co-founder Jonathan Fraser said: “Developing entertainment strategies is becoming one of the fastest growing and increasingly important areas for brands, particularly category challengers, that want to ‘outsmart not outspend’ the competition.
“We have been impressed by the creativity and calibre of work from The Outfit team and have been working together for some time already. Welcoming them officially as part of the Trouble Maker family is very exciting and will take our work in creating entertaining advertising and content for brands to the next level.”
