Logistics firm DHL Express is celebrating 20 years as the official logistics partner of the rugby team British and Irish Lions.
As part of the partnership, the players will sport the DHL logo on the back of their Lions jerseys.
DHL Express CEO John Pearson said: “Twenty years of delivering The British & Irish Lions is a huge achievement and privilege – one which we do not take lightly.
“Rugby plays a key role in our extensive sponsorship portfolio, and over the years of ‘delivering rugby to the world’, our brand has become synonymous with rugby on a global level, with longstanding partnerships with the likes of Harlequins, Munster, DHL Super Rugby Pacific and European Professional Club Rugby Champions Cup and Challenge Cup.
“The sport of rugby represents key values that resonate strongly with our own DHL brand values. For this reason, I am delighted to be continuing our partnership with The Lions – further affirming our commitment to rugby and to keeping the world connected, and we look forward to engaging with the fans along the way.”
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DHL will support both teams in Ireland and on Tour during next year’s series.
The British and Irish Lions CEO Ben Calveley said: “To have DHL as our trusted team behind the team for 20 years now shows just how crucial their support is to The British & Irish Lions.
“Getting all of the details right off the pitch, like ensuring the safe delivery of our kit and equipment, gives the Lions the best possible chance of success on the field of play. So we are delighted to be working alongside DHL again as our Official Logistics Partner as we head to Australia in 2025 – following our first ever home game on Irish soil in Dublin next June.”
As the team’s logistics partner, DHL will deliver around 8 tonnes of equipment ranging from scrum machines to medical equipment.
A jersey featuring DHL’s logo will be available for fans to purchase from Spring 2025.
