Science in Sport unveils new brand platform to appeal to endurance sports enthusiasts, like marathon runners, triathletes and long distance cyclists.
Toyota celebrates Olympic and Paralympic athletes’ local communities in stirring new ad
Toyota is looking build anticipation for the upcoming 2024 Paris Olympic and Paralympic games with a new integrated campaign.
WPP internal whistleblower reports up 64% on 2022
WPP saw its internal whistleblower reports rise by 64% in 2023 up to 612 from 372 in 2022, with most reports concerning “respect in the workplace”.
GiffGaff and MG OMD launch initiative to offset carbon from media campaigns
GiffGaff and MG OMD have launched the ‘Up to Good Collective Fund’ to encourage clients and agencies to help support climate action initiatives.
Nauseating AMV BBDO campaign calls out illegal sewage dumping
The COPI and AMV BBDO are looking to galvanise the British public in a bid to put a permanent end to sewage dumping.
Publicis shakes up board structure as Sadoun takes unified role
Publicis has shaken up the higher echelons of its governance structure, merging its supervisory and management boards.
Team GB athletes mark 100 days to Olympics with OOH push
Team GB athletes are appearing in an out-of-home campaign to celebrate the 100-day countdown to this summer’s Paris Olympic games.
McDonald’s celebrates updated beef menu with operatic new ad
McDonald’s is highlighting the improvements made to some of its most iconic menu items with a new integrated campaign.
Ogilvy’s Rory Sutherland joins Daivid as strategic advisor
Ogilvy UK’s vice-chairman Rory Sutherland has joined global creative effectiveness platform Daivid as a strategic advisor, to help grow the firm’s international profile. One of the British ad industry’s biggest…
Read MoreThe Guardian, OMG, Publicis and Dentsu sign up to IAB sustainability initiative
The IAB UK has received strong backing from across the digital advertising supply chain for its latest Environmental Sustainability FAQs.