The Interactive Advertising Bureau (IAB) UK has received strong backing from across the digital advertising supply chain, with 35 of its members committing to its latest Environmental Sustainability FAQs.
The guidelines have been designed to help boost transparency and accountability around green credentials within the sector, with a wide variety of major firms completing the FAQs.
The Guardian, Microsoft, News UK, as well as Omnicom, GroupM, Publicis and Dentsu have all taken part in the voluntary initiative, which sees businesses submit information about the actions they are taking in regards to environmental sustainability.
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“In recent years we have seen our industry galvanise itself to tackle climate change and we have a shared goal to decarbonise the digital advertising supply chain. While this momentum is brilliant, it has also led to a proliferation of different standards, strategies and frameworks,” IAB UK director of transformation, Sophia Haynes said.
“We wanted to create some cohesion and give our members a place to publicly state what they are doing in a straightforward and accessible way. We all know that achieving net zero is going to take united action and, at the root of that, is sharing. If we can create more transparency, accountability and efficiency in this space that can only be a good thing that accelerates our progress.”
All answers will be made publicly available via an online tool on the body’s website, allowing viewers to cross-compare live information across businesses to see where progress is and isn’t being made.
