Coca-Cola and McDonald’s have been named the best and the funniest Christmas adverts (respectively) by insight agency Kantar.
Co-op champions community causes in stripped-back 2023 Christmas campaign
Co-op is focusing on the ‘gift of community spirit’ for its 2023 Christmas campaign, as its aims to give local causes a tangible cash boost.
Former Twitter bigwig joins EssenceMediacomX as chief strategy officer
X/Twitter UK’s former senior director of planning Dave Wilding has joined EssenceMediacomX as its new chief strategy officer.
Aldi’s Christmas ad tops the tree in 2023
Aldi’s ‘Kevin and the Christmas Factory’ has emerged as this year’s most effective Christmas ad according to System1’s festive rankings.
Wavemaker poaches iProspect’s Chris Worsley
Wavemaker has poached iProspect’s Chris Worsley for the role of Global Performance Lead, which he will commence in January 2024.
Out with the new, in with the old: Recurring Christmas ads storm 2023 festive season
Brands that have used established festive narratives and characters with strong recall have found the most advertising success this Christmas.
Apple re-imagines A Christmas Carol for 2023 Christmas ad
Tech giant Apple is harnessing the classic tale of Charles Dickens’ 1843 novel ‘A Christmas Carol’ for its 2023 festive ad campaign.
Campaigners protest outside The&Partnership offices following Toyota ASA ruling
Campaign groups Adfree Cities and Badvertising protested outside agency The&Partnership, after its Toyota adverts were banned by the ASA.
Marks & Spencer pulls Christmas ad over pro-Israel accusations
Marks & Spencer has pulled its original home and clothing ad featuring popstar Sophie Ellis-Bextor following a furious online backlash.
Advertisers to waste £60bn on invalid web traffic in 2024
Advertisers are wasting more money than ever before on invalid traffic such as bots and fake clicks, according to an in-depth new study.
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