The UK’s digital ad market grew by 11% in 2023, reaching a total value of £29.6 billion and far outpacing GDP growth of 0.1%.
Old Spice bids farewell to awkward adolescence with manly new ad
Old Spice is encouraging men to move on from their teenage selves with a new campaign film that illustrates the brand’s ‘manliness’.
Bulldog ditches male models for down-to-earth campaign
Bulldog has unveiled an integrated campaign to promote its new range of naturally-propelled spray deodorants that are ‘1% gas and 99% product’.
Ogilvy creates health influencer unit to fight social media misinformation
Ogilvy has created a new health influencer division to fight medical misinformation and help pharmaceuticals tap into social media health trends.
New Balance recruits Dave to freshen up brand image
British rapper Dave stars at the front and centre of sportswear brand New Balance’s latest integrated campaign.
Harrowing campaign calls for end of surveillance advertising to under-18s
A hard-hitting new campaign is calling for an end to surveillance advertising to children by illustrating the physical and emotions harms it causes.
Earth Day: 1,000 agencies pledge to ditch fossil fuel clients
Some 1,000 agencies have publicly pledged to stop working with fossil fuel polluters as they have signed up to join Clean Creatives’ campaign. While celebrating the milestone figure, Clean Creatives…
Read MoreWatch: Iceland stars Josie Gibson as it drops ‘mum’ from iconic tagline
Iceland has today (April 19) declared I’m a Celebrity star Josie Gibson as its new face, in a deal brokered by 7 stars which sees the supermarket unveil its new…
Read MoreRubicon ‘releases the sunshine’ in vibrant new ad
Rubicon is ‘releasing the sunshine’ as spring begins to bloom with a new integrated campaign that communicates carefree joy.
Leo Burnett strengthens senior team with two creative directors
Leo Burnett UK has bolstered its creative team with the appointment of Kimberley Gill and Bethany Manning as creative directors.