From re-imaginations of film scenes to acts of empowerment, Marketing Beat picks three of the most creative ads released this week.
CALM’s CEO on having the conversation about suicide prevention
Suicidal doesn’t always look suicidal. Marketing Beat speaks with CALM’s CEO to delve into the charity’s latest suicide prevention campaign.
From TikTok to TV: Little Moons’ CMO on social media success and effective TV ads
Marketing Beat talks to Little Moons’ marketing director Ross Farquhar to explore whether the brand’s latest TV spot is a step away from its success on TikTok.
How charities are battling the cost of living crisis through marketing
What are charities and their marketing divisions doing to battle the cost of living crisis that continues to affect their donations and causes?
Five of the best 3D billboards: the ‘new wave’ of OOH advertising
Marketing Beat takes a look at some of the recent 3D billboards that have captivated audiences and pushed boundaries in OOH advertising.
Pride Month: Why brands are embracing the stars of RuPaul’s Drag Race UK
In celebration of Pride Month, Marketing Beat delves into brand collaborations with stars from RuPaul’s international Drag queen reality TV show.
Will Love Island bring success to the brands sponsoring the show?
Will Love Island partnerships with eBay, WKD and Emmi Caffé Latte still be a success, as consumers lose faith in social media influencers?
Drink and be merry: How alcohol brands are preparing for summer
Marketing Beat takes a look at the various ad campaigns being rolled out by alcohol brands in the lead up to summer.
10 things you didn’t know about brand logos
Marketing Beat takes a look at the subtle brand logo changes over the years and the tiny details that even the keenest of eyes may have missed.
