Ladbrokes reimagines ‘that’ Rocky scene for latest TV ad
Yesterday, gambling firm Ladbrokes launched a new brand campaign that celebrated one of cinema’s most iconic moments – Rocky’s running scene in 1979’s ‘Rocky II’.
The 90-second spot, created by London agency Neverland, is set to be ‘one of the most ambitious’ uses of VFX technology ever, with large-scale digital replacement of the original crowd following Rocky using modern actors and athletes.
The film will be heavily promoted over the coming weekend, featuring throughout various flagship shows such as House of the Dragon, Gogglebox and the Last Leg, alongside an accelerated YouTube push.
READ MORE: Ladbrokes reimagines that Rocky scene for latest TV ad
“Creating this campaign has been incredibly challenging and exciting,” Entain’s UK brand marketing director, James Kennedy said.
“This scene is one of the most iconic in movie history and the Rocky Balboa character is a legend of the silver screen, so mixing things up with this piece of movie magic has been a lot of fun. We’re backing Rocky all the way!”
Neverland’s founder and acting executive creative director, Jon Forsyth added: “This is the most audacious and exciting creative idea I’ve ever been a part of.
“I can’t even begin to convey the amount of time, craft and skill that has gone into making this.”
Loaf sofa brand teaches the nation the art of ‘loafing’
Earlier this week sofa, bed and furniture brand Loaf launched a major new advertising campaign with independent creative agency Isobel.
The ‘Loaf like you mean it’ campaign positions sitting around and ‘loafing’ as a desirable pursuit and encourages people to ‘really take their loafing seriously’.
Isobel’s first campaign for the sofa brand sees two people compete in a ‘loaf off’. Viewers of the ad are talked through a ‘loafing heat’ by sport-style commentators. The first loafer to get up off the sofa loses.
READ MORE: Loaf sofa brand makes its first ad with independent agency Isobel
“We’re all about embracing the slower side of life, and in ‘loaf like you mean it’, we feel we’ve taken our ambition to celebrate slower living to a whole new level,” Loaf CEO and founder Charlie Marshall said.
The campaign will also feature a range of static and digital OOH and press ads, showing people in their ‘ultimate loafing positionings, celebrating the joy, and the art, of loafing.’
Isobel creative director Ben Stump added: “Loaf understand the importance of downtime and the human need to loaf. That’s why they make the squishiest, squashiest sofas so that you can ‘loaf’ at an almost Olympic level.”
Kind Snacks partners with refugee charity to create unique OOH campaign
Last but not least, Kind surprised the marketing world earlier this week when it launched its first-ever out-of-home campaign in celebration of the brand’s partnership with refugee support organisation Choose Love.
Kind’s campaign will consist primarily of billboards displaying poignant unsung acts of kindness from local people, with the brand searching the nation for heart-warming stories.
It is hoped that by giving such stories a wider platform, members of the public will find inspiration in them to take into their own daily lives.
READ MORE: Loaf sofa brand makes its first ad with independent agency Isobel
Digital and print ads will be featured across London, Manchester, Bristol and Edinburgh forming part of a wider brand strategy which is set to include PR, digital and influencer marketing activity, alongside limited-edition on-pack designs.
Kind has recruited Iranian artist and Choose Love ambassador Majid Adin for the campaign, who created a selection of specially designed packs inspired by the partnership.
“We’re really proud to be launching our first ever out of home campaign – it’s a significant milestone for Kind and one that will hopefully make a small impact on the communities in which the acts have taken place and the ads are displayed,” Kind Snacks UK marketing director, Audrey Arbeeny said.
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