Powerful PETA ad condemns eating and farming of octopi
Earlier this week, animal rights group PETA released ‘Beware the Octocurse’, a powerful parody film which aims to end the consumption of octopi and alert the public to the wider dangers of octopus farming.
Created by WPP-owned Grey London, the awareness campaign is centred around a 90-second spot which humorously emulates 1970s science-fiction films.
In the clip, people who eat octopus subsequently befall the ‘octocurse’, and slowly begin to turn into cephalopods.
The campaign intends to remind people of the high level of intelligence that octopi possess and shines a light on inhumane farming practices, where the creatures are held in small, cramped tanks before being killed.
“Octopuses are capable of complex thought processes: they can navigate mazes, use tools, and learn how to do such things as unscrew lids simply by watching,” PETA anti-specieism project leader, Vanessa Johansson said.
She continued: “Yet every year, hundreds of thousands of these clever cephalopods are killed in crude ways for a snack. Because it’s often hard to reach people with these simple facts, PETA has partnered with Grey London – to give viewers food for thought and encourage them to show kindness to these animals by leaving them off their plates.”
READ MORE: PETA and Grey London unveil powerful parody film to end octopus farming
Samsung Galaxy’s folding billboard
At the beginning of this week, Iris launched an innovative folding billboard to drive awareness of the release of the Samsung Galaxy Z Flip4, the first time a tech brand has used a folding billboard in this way.
Global ad agency Iris was asked to present the unique nature of the phone and showcase Samsung’s leading position in the foldables market by creating an OOH campaign to run alongside the TV advert ‘#jointheflipside’.
The creative agency replicated the folding phone experience through the specially-built billboards that help to showcase it in a large-scale, highly visible way which brings the folding smartphone concept to life.
“Regular, slab-shaped smartphones are great. So are big, flat billboards,” Iris group creative director Richard Hayter said.
“But they’re both so common, so easy to ignore. Samsung Galaxy Z Flip4 utterly changes what people can expect from a phone – it folds into an ultra-compact shape – so we thought we’d do the same for billboards, demonstrating the Z Flip4’s category-shifting design in a way that can’t be overlooked.”
The innovative OOH folding billboards can be found in four London locations: Vauxhall, Wimbledon, Limehouse, Woolwich as well as Manchester.
READ MORE: Iris launches innovative folding billboard for Samsung Galaxy Z Flip4 release
Ocean Spray jiggles things up with a unique festive jelly ad
A few days ago Ocean Spray unveiled its Christmas advertising campaign in a bid to introduce its cranberry jelly to the world.
The slightly bizarre spot sees an unassuming family sit down for a festive meal. All wearing beige-coloured clothes, the family members are visibly bored – that is until Ocean Spray jelly is put onto the table.
Abandoning its post as a traditional Christmas side dish, the cranberry jelly in the centre of the table appears to wobble for quite some time. Eventually, the family begin to copy the movement of the jelly and all proceed to jiggle and shake their bodies dancing.
Produced by David Kolbusz of creative agency Orchard Creative, the ‘Power Your Holidays’ ad intends to position the new festive meal addition as a party starter and mood lifter.
The lighthearted and fun campaign from the juice brand will feature across TV, digital, video streaming and social media platforms.
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