Craft sauce producer Sauce Shop has appointed London-based agency Fold7 as its new strategic and creative partner at the conclusion of a competitive pitch.
After winning out in the three-way final shortlist process, Fold7 will now be tasked with helping the brand “continue to shake up” the condiments category.
“Sauce Shop is at a very exciting point in its growth and we are delighted to have Fold7 on board to help us go to the next level, said Pam Digva, co-founder of Sauce Shop.
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“From the moment we met it was clear there was not only the skills and experience we need but a true passion for Sauce Shop and for building long lasting brands. We cannot wait to get started and to see where it takes us.”
The agency will now produce promotional campaigns and strategic content for Sauce Shop, which was first launched in 2014 when its founders started experimenting with making sauces in the kitchen at home.
James Joice, MD of Fold7 added: “Sauce shop is the kind of challenger brand we love to work with – innovative, ambitious, and hungry to make bold creative choices. Our values as a business felt a perfect match to their own, and we cannot wait to kick-off this sizzling partnership.”
