The IAB UK has received strong backing from across the digital advertising supply chain for its latest Environmental Sustainability FAQs.
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Opinion: Taking sustainability beyond the screen and into the ad mix
VIOOH’s Helen Miall shares her take from a panel at Germany’s d3con, focused on integrating sustainability practices into the advertising mix.
WPP named by SBTi for failing to meet sustainability targets
WPP has been named and shamed by the sustainability target setting organisation SBTi for failing meet crucial deadlines.
UKTV pumps £1m ad spend into mammoth sustainability campaign
UKTV is committing £1 million-worth of airtime to a new Everyday Sustainability campaign running across the breadth of its linear network.
Ocean Outdoor UK pledges portion of revenue to sustainability initiatives
Ocean Outdoor UK is looking to do its part in tackling global warming with the roll-out of a wide-ranging sustainability initiative.
Driving sustainability: BMW’s vision for National Parks and EVs
BMW has partnered with National Parks with adverts showing the lasting impact of local initiatives while enhancing EV charging infrastructure.
Unilever urges influencers to promote sustainability despite greenwashing fears
Content creators are holding back on promoting sustainability amid greenwashing fears and a range of other barriers, a new Unilever study reveals.
Chartered Institute of Marketing spotlights alarming sustainability skills gap
The CIM has revealed that 40% of marketers would like to receive a marketing qualification relating to sustainability, but don’t yet possess one.
Digital waste crisis: marketing industry faces sustainability challenge
Almost half of marketers admit that inefficient MarTech and AdTech platforms reveal the sector’s sustainability double standards.
Sustainability Beat: new launch brings business news with purpose
The newest addition to the Retail Gazette and Marketing Beat family, Sustainability Beat keeps readers updated on the latest ESG business news.