AB InBev has been selected by the International Olympic Committee (IOC) to be a ‘Worldwide Olympic Partner’ through to 2028.
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Toyota celebrates Olympic and Paralympic athletes’ local communities in stirring new ad
Toyota is looking build anticipation for the upcoming 2024 Paris Olympic and Paralympic games with a new integrated campaign.
Team GB athletes mark 100 days to Olympics with OOH push
Team GB athletes are appearing in an out-of-home campaign to celebrate the 100-day countdown to this summer’s Paris Olympic games.
Nike ramps up marketing spend for 2024 Paris Olympics
Nike bosses have said the sportswear giant will be investing its ‘largest media spend’ into this year’s Olympics as it ramps up marketing plans.
Watch: Old El Paso teams up with Team GB stars ahead of Paris Olympics
Old El Paso has teamed up with Team GB to launch a new multi-million campaign ahead of the Paris 2024 Olympics.
TikTok becomes official Team GB partner in run-up to Paris Olympics
TikTok has been unveiled as an official partner of Team GB and Paralympics GB in the run up to the 2024 Paris Olympic and Paralympic Games.
Team GB enlists Little Dot Studios to produce candid content series ahead of Olympics
Media network Little Dot Sport has been enlisted by Team GB to create and distribute an all-new content series titled ‘A Cut Above’.
Why a 0% beer sponsoring the Paris Olympics is a ‘watershed’ move
“Beer and sports are better together,” said AB InBev CEO Michel Doukeris, naming Corona Cero as the first global beer sponsor for the Olympics.
Whole Earth reunites with Team GB in time for Paris Olympics 2024
Whole Earth, the Ectotone UK-owned natural peanut butter, has renewed its partnership with Team GB for the Paris 2024 Olympic Games.
2024 Olympics: Team GB and Ocean Outdoor begin the 1-year countdown
Ocean Outdoor and Team GB are celebrating the one-year countdown to the Paris 2024 Olympics with a digital out-of-home (DOOH) search for Mini mascots to represent the team.