Ocean Outdoor and Team GB are celebrating the one-year countdown to the Paris 2024 Olympics with a digital out-of-home (DOOH) search for the UK’s Mini Mascots.
Showcased across digital billboards in 11 UK cities until 9 August, the creatives feature a call to action and a QR code that redirects people to Team GB’s Mini Mascots nomination page.
The official OOH media partner for the Olympics and the Paralympic’s DOOHs features four inspirational Team GB role models – swimmer Adam Peaty, sprinter Imani-Lara Lansiquot, diver Tom Daly and synchronised swimmer Kate Shortman.
Adults will have until October to nominate their children, aged five to 11, to become official mascots. Shortlisted nominees will be asked why they would love to be chosen as a Mini Mascot and five successful applicants will get the opportunity to participate in exclusive moments leading up to Paris 2024.
“We’re thrilled to offer children across the nation the chance to be an official Mini Mascot for Team GB,” said Team GB head of marketing, Carly Hodgson.
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“For the first time ever, we’re offering kids the chance to be front and centre alongside the team as they prepare for the Games, in a role that we know can be hugely exciting and inspiring.
“It’s incredibly easy to apply for the opportunity and we’d love to see as many people as possible giving kids the chance to be a part of this amazing experience,” Hodgson added.
The outdoor advertising agency Ocean, will also produce further key content to promote the upcoming Olympics, including plans to showcase live action and medal moments to bring fans closer to the action on the streets of Britain.
Additionally, Ocean will next year build and manage three official Olympics fan zones, hosted by Ocean Labs in partnership with Edinburgh St James, Spinningfields in Manchester and Battersea Power Station in London.
Open daily for the duration of the Olympics, the fan zones will offer visitors a combination of sports activities, competitions, interactive experiences and appearances by medal winning athletes.
Ocean Outdoor head of content and sponsorship Kevin Henry said: “Ocean screens are the perfect medium to engage parents, families, sports fans and would be Mini Mascots with the spirit of the Olympics and Team GB.
“Next year we will extend our experiential fan zones from London to two other UK cities, bringing audiences even closer to all the sporting action as it unfolds in Paris.”
