Old El Paso has teamed up with Team GB to launch a new multi-million pound campaign ahead of the Paris 2024 Olympics.
The campaign features double Olympic swimming champion Tom Dean MBE, weightlifter Emily Campbell, Olympic diving champion, three time medallist Jack Laugher, and BMX racing champion Bethany Shriever MBE.
The ‘Make Some Noise For Your Home Team’ masterbrand will be showcased in a 30-second launch film which will go live across social and digital and celebrates the different flavours each team member brings to the table.
Each ambassador is seen in action in their sport, whilst Chef Tom Dean brings the Home Team together for a celebratory Old El Paso meal.
The campaign also features an exciting competition that offers consumers the opportunity to win VIP tickets to experience the Olympic Games.
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“We are thrilled to be bringing to life our Team GB partnership with this campaign as we look to support our Old El Paso Home Team Heroes representing Great Britain on the world’s biggest stage,” said Old El Paso head of marketing Aditi Hilgers.
She continued: “As a brand that celebrates connection and community, we believe in celebrating the unique flavours and extraordinary talent that each individual brings to the metaphorical table.”
Old El Paso Home Team Hero Tom Dean MBE added: “Old El Paso is the perfect partner for me and the Home Team Heroes as it symbolises the essence of coming together, just as when we’re competing, where teamwork is paramount!”
“Not only that – we are all excited to share our passion for adventure and flavour, while inspiring others to embrace their own unique tastes and experiences alongside the brand.”
