Trade retailer Screwfix is promoting the efficiency of its one-minute Click & Collect service with a new influencer-led campaign.
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Channel 4 secures landmark sponsorship deal with iD Mobile
Virtual network operator iD Mobile will sponsor ‘E4 Bright Entertainment’ from today (May 1), in a landmark new deal secured by Channel 4 Sales.
Watch: Landmark £10m Weetabix campaign is a ‘rallying cry’ to the nation
Weetabix is investing £10 million into a landmark campaign which links a fall in consumption levels with a recent drop in the nation’s excellence.
IAB Europe publishes landmark digital ad GHG mapping report
IAB Europe has published the first-of-its-kind GHG solutions report in a bid to support an industry-wide transition to more sustainable operations.
DMA appoints former Disney marketing VP as new chair
The DMA has appointed former Disney EMEA vice-president of digital marketing and CRM Tony Miller as its new chairman.
Dentsu X CEO Beth Freedman departs suddenly following leadership restructure
Dentsu X’s chief executive officer, Beth Freedman is set depart her role after more than three years in post following a leadership reshuffle.
Coca-Cola and Time Out reveal UK’s best ‘Foodmarks’
Coca-Cola has teamed up with Time Out magazine to celebrate global ‘food landmarks’, renaming them ‘Foodmarks’.
Peroni 0.0% enters landmark partnership with Ferrari F1 team
Peroni Nastro Azzurro 0.0% has partnered with Ferrari’s F1 racing team, recruiting star drivers Charles Leclerc and Carlos Sainz for a new spot.
Skoda partners with Chelsea FC Women in landmark deal
Škoda has been named as the Chelsea FC women’s team’s ‘official car partner’ in a move which further cements its commitment to women’s sport.
‘Dodge the Debt Trap’ wins gold for DMA’s Breakthrough Award
A financial awareness campaign called ‘Dodge the Debt Trap’ has secured a gold DMA Breakthrough Award for two Edinburgh Napier University students.