PepsiCo marketing director Mark Alldred has joined Premier Foods as its senior director of marketing after five years at the soft drink firm.
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PepsiCo strikes lucrative multi-year deal with FIFA successor, EA Sports FC
PepsiCo has struck a multi-year global partnership with video game firm EA Sports, which will see three of its flagship brands sponsor the highly-anticipated FIFA-successor game, EA Sports FC.
Q&A: PepsiCo VP of marketing on Lay’s’ Messi and Henry UEFA Champions League campaign
MB sits down for a Q&A with PepsiCo VP of marketing for global food brands, Ciara Dilley, to find out more about Lay’s most recent campaign.
PepsiCo’s Tropicana announces new UK PR agency
Tropicana has this week announced the appointment of London-based Stir as it UK PR agency, which will now handle the brand’s consumer…
PepsiCo China appoints Publicis Groupe as its media agency
Publicis Group has won PepsiCo’s China media business following a competitive pitch.
PepsiCo donates $2m to celebrate World Water Day
PepsiCo will be setting up several new innovations, partnerships and investments in an effort to replenish water for World Water Day.
Watch: Pepsi stars Lenny Kravitz in Champion’s League mega show
Pepsi is bringing legendary rock musician Lenny Kravitz on board for the UEFA Champion’s League final show with an electric blue spot.
M&C Saatchi poaches We Are Social creative director
MC Saatchi has hired We Are Social creative director Seth Jones who joins the creative agency effective immediately.
April Fool’s Day 2024: the best pranks, stunts and fake news
April Fools’ Day is the perfect chance for brands to take a more light-hearted approach to marketing. We round-up the best (and worst) jokes of 2024
Pepsi targets Gen Z with ambitious 90-style visual overhaul
Pepsi’s highly-anticipated re-brand is set to hit UK shelves in earnest from next month, with a new visual identity reminiscent of its iconic 90s logo.