M&C Saatchi has hired We Are Social creative director Seth Jones who joins the creative agency effective immediately, reporting in to creative partner Guy Bradbury and ECD Matt Lee.
Jones leaves social-led outfit We Are Social after a fruitful three-year spell in which he oversaw work for a range of major clients including Lidl, Starbucks, First Direct, Pringles and Unilever.
His most notable campaigns during his time at the firm were Starbucks ‘It’s IRL Season’, Royal Opera House ‘New Worlds Await’ and Lidl’s ‘Christmas Bear’ social activations.
“Seth is an incredible talent, and as we continue to build a world-class creative department to elevate creativity, he is a brilliant addition to the team, ” Bradbury and Lee said.
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“He brings outstanding social expertise and a wealth of experience on accounts including Nike, PepsiCo, Lucozade, Starbucks and Lidl. We can’t wait to unleash him on our clients.”
In his new role, Jones will support both Bradbury and Lee, working across all of the London agency’s accounts alongside digital content and social-first campaigns.
Jones himself added: “Brutal Simplicity of Thought has never been more important. In an age of overcomplicated strategies, vague ideas and marketing waffle, getting to the point seems like a lost art.
“I’ve always been inspired by M&C Saatchi’s philosophy, so I’m thrilled to be joining the creative agency.”
