Fashion retailers are slashing their marketing budgets as persistently tough economic headwinds place increasing uncertainty on campaigns.
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Shelter partners with Rankin for sustainable fashion launch
Shelter has partnered with renowned photographer Rankin to showcase its sustainable fashion offering available across its charity chops nationwide.
M&C Saatchi Talk CEO awarded OBE for services to fashion and beauty
M&C Saatchi Talk CEO Jane Boardman, who founded British Fashion Council, has been awarded an OBE for her services to fashion and beauty.
eBay to sponsor Love Island All Stars in pre-loved fashion drive
eBay is to ramp up its partnership with ITV’s Love Island by taking up sponsorship of Love Island All Stars in a drive to promote pre-loved fashion.
eBay and The Guardian launch pre-loved Christmas fashion campaign
The Guardian has collaborated with eBay to launch its first wide-scale pre-loved fashion campaign, encouraging readers to make sustainable gift choices.
On the Beach hijacks Chanel fashion show with tactical billboards
On the Beach has hijacked a Chanel fashion show taking place in Manchester’s Northern Quarter with a series of brazen out-of-home activations.
Maxine Peake fronts fashion-inspired campaign for Manchester homeless charity
Actress Maxine Peake is helping to front a campaign for Manchester’s oldest homeless charity Lifeshare which coincides with Chanel’s celeb-filled Metiers d’Art show, currently taking place in the city.
TK Maxx brings high fashion to the farmyard in 2023 Christmas ad
Retailer TK Maxx is celebrating the glitz and glamour of Christmas with CGI farm animals rocking the festive catwalk in its 2023 festive campaign.
Tesco mocks high-fashion ads with down-to-earth F&F spot
Tesco has kicked off a refreshed brand identity for F&F with a sumptuously shot film that mimics the high drama of stereotypical fashion ads.
The Barbie brandwagon: Mattel’s $100m marketing masterclass for a true fashion icon
The world has turned pink, with brand collaborations, partnerships and limited-edition collections. So whether these marketing collaborations have left you feeling green – erm, pink – with envy, or perhaps you’ve already become pink-fatigued and are actively looking for which brands to now avoid, fret not! Here at MB, we’ve got the list for you.