Hardys is celebrating ‘the joy of certainty’ through a new global branding as it aims to drive customer acquisition across a wider demographic.
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Why the events boom sees marketing lay Covid demons to rest
Events are back, and in a big way – does this finally mean that Covid’s icy grip has been wrested from the UK’s marketing industry?
Nectar adds Apple, Disney+ and Screwfix as it turbocharges loyalty offering
Nectar has added Apple, Disney+, TUI and Screwfix as it turbocharges its loyalty offering and scales up its network of affiliate partnerships.
Hair and beauty SMEs name their favourite social media channels for marketing
YouTube has been found to be the outright most popular social media channel used for marketing by hair and beauty SMEs.
Groundbreaking study reveals three key elements to the perfect attention-grabbing ad
An study into advertising effectiveness has found that the right mix of powerful creative, high-attention media and increased investment drives ROI
VMLY&R Commerce’s Marco Bezerra shares the secrets to creating iconic campaigns
VMLY&R Commerce UK ECD Marco Bezerra reveals which brands are acing creativity to supercharge their commercial campaigns.
‘A little bit daring’: TGI Fridays CMO on the chain’s rebranding journey
TGIF CMO Rhiannon Scarlett reveals how the once-ailing restaurant brand turned its fortunes around and made a triumphant return to relevancy.
Tripadvisor names John Boris as new CMO
Online travel firm Tripadvisor has this week announced the appointment of John Boris as its new chief marketing officer…
Rightmove recruits Just Eat CMO behind Snoop Dogg and Katy Perry ads
Rightmove has appointed Matt Bushby as its new chief marketing officer in a bid to improve the brand’s marketing strategy.
UK retailers failing to adapt to consumers’ digital needs, report reveals
MoEngage’s latest report has found a growing personalisation gap between UK retailers and their customers’ increasingly digital-first demands.