Adland LGBTQI+ advocacy group Outvertising has created a new resource to celebrate International Pronoun Day in a move which comes as part of the industry’s All In Action Plan, spearheaded by the Advertising Association, the ISBA and the IPA.
The ‘Pronouns in Adland’ guide is designed to highlight that pronouns can aid inclusion, and to remedy confusion over the usage of pronouns by exploring their importance. It is the latest in a series of resources created by Outvertising to help the industry become more inclusive.
Outvertising’s guide helps readers navigate challenging or awkward conversations around pronouns and identity, and celebrates several organisations including Dentsu, VCCP and McCann Worldgroup which have introduced pronouns into the workplace.
“I’m really proud to see how adland is embracing sharing pronouns in our workplaces,” said Outvertising chair Mark Runacus.
“It may seem like a small thing, but it can mean so much, and not just for our queer colleagues. I encourage everyone to download the guide and learn from the case histories we’ve included. Happy pronouns day!”
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The Outvertising guide also looks at how key agency initiatives were CEO-led and introduced gradually with ongoing training included, highlighting the importance of recruitment and retention activities.
VCCP CEO Julian Douglas said: “At VCCP we are focused on creating a workplace where everyone feels a true sense of belonging and the ‘Pronouns in Adland’ initiative can help us take a step closer toward this goal.
“For many, using and respecting pronouns is a simple yet powerful way to self-identify, show allyship and create a culture of inclusivity. I am proud to support this initiative and encourage everyone who wishes to share their pronouns to do so with pride.”
McCann Worldgroup CEO Daryl Lee added: “At McCann Worldgroup, we believe that creativity requires workplaces where diversity thrives, and every individual is empowered to be their true self. Using the right pronouns is a fundamental part of our business strategy of conscious inclusion.”
“It is a critical step in recognizing the dignity of all our people and fostering an environment in which everyone contributes to the max because they feel seen, heard, and valued.
“At a time where there is a worrying backlash against DEI policies and behaviours, we are proud at McCann Worldgroup to be reaffirming our commitment to using the right pronouns to show respect and allyship and build a stronger, more inclusive culture.”
In addition to its activism within the industry, Outvertising also carries out work which looks into how adverts can be made more inclusive for the LGBTQI+ community.
