UK grocers have the power to influence millions of people and some of the world’s biggest brands. So how have they celebrated this year’s Pride?
Outvertising appoints new joint-CEO
Outvertising has appointed Thinkbox’s head of marketing, Chris Dunne as its new joint-CEO, working in partnership with Marty Davies.
Anatomy of a hit: How Adam&EveDDB crafted the National Lottery’s LGBT masterpiece
Outvertising panellists explain how the National Lottery’s highly-successful LGBT advert became such a hit across all walks of society.
LGBT consumers more receptive to advertising than straight counterparts, Outvertising report reveals
LGBTQIA+ advocacy group, Outvertising has carried out a national census of the LGBTQIA+ community’s attitudes towards brands and advertising.
Channel 4 unveils 2023 Diversity in Advertising Award shortlist
Channel 4 has revealed its six-strong shortlist of brands and agencies who will be vying for its 2023 Diversity in Advertising Award.
The ‘woke’ war – why brands are offending people and what they can do about it
Industry experts look at why even ‘woke’ brands keep offending consumers, and what they can do to avoid problems in the future.
Rainbow logos and LGBTQ+ merch? 75% of us think Pride month is just one big PR push
Three quarters of Brits believe that brands which focus on Pride activity are doing so for PR purposes, according to YouGov research.
Pride 2023: Adland supports Outvertising’s call for brands to ‘brave the backlash’
More than 60 organisations from across Adland have thrown their weight behind Outvertising’s call for brands to ‘brave the backlash’ and stand behind their Pride campaigns this month.
Outvertising rewrites classic ads to make them more inclusive for LGBTQIA+ audiences
Outvertising, an LGBTQIA+ advocacy group, has unveiled its largest campaign to date, taking over OOH sites across the country.
Outvertising founder and joint CEO Mark Runacus MBE replaced by Marty Davies
Outvertising, an independent voice for LGBTQIA+ inclusion and representation within the ad industry, has replaced its joint CEO.
