In what might be perhaps the earliest Christmas supermarket campaign in advertising history, Aldi Scotland has enlisted both Kevin the Carrot and Santa as it tells Scots to ‘Clear yer heid’ in the run-up to the festive season.

The new Christmas campaign ‘Heidspace’, aims to bring a sense of zen-like calm to customers as they prepare for the big day, which is currently just 12 weeks away.

Launching today, ahead of the busy festive season, the digital campaign offers what Aldi hopes will be a a gentler countdown to Christmas, with a range of online tools and tips created to helps customers ensure there is less stress and more merriness this year.

“We might only be coming out of summer, but here in Scotland, our schools have been back for a while, and the next big milestone for many is the festive season,” said Aldi Scotland regional managing director Graham Nicolson.

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During the build-up to Christmas, the discount retailer recognises that it can be a stressful time for consumers in between preparations for parties, dinners, gift buying, and stores getting busier.

The online tools will include weekly planners, checklists and essential timings for Christmas meal prep, while Aldi Scotland’s social channels will also be full of tips from when to stock the cupboards to alerts for consumers when must-have products land in store.

Heidspace assets are all available to download for free from Aldi Scotland’s Instagram and Facebook, with more being added throughout the season.

“We know this time of year can be stressful getting prepared for the celebrations,” Nicolson continued.

“Whether a festive fan or more of a Scrooge, our Heidspace tools will offer something for everyone to help make the season a little bit more relaxing, so our customers can focus on enjoying time with loved ones with delicious food and drink.”