Meta to consider charging Facebook and Instagram users for ad-free accounts

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BrandsInnovation and TechNews

Meta-owned social media platforms Facebook and Instagram are considering rolling out charges for users who wish to subscribe to ad-free accounts, according to the Daily Mail.

The tech giant is reportedly considering asking its users within the European Union whether or not they would like to pay fees for ad-free Facebook and Instagram accounts. Whilst embryonic, the proposals could potentially be introduced over the next few years.

Due to the UK’s separate rules governing advertising and data protection, there are currently no plans to implement the offering on the British market. Free accounts will still be available across both platforms. Potential prices being considered for the ad-free accounts have currently not been disclosed.


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The Zuckerberg-owned outfit has yet to comment on the report. The firm has famously made vast profits by offering wide-scale, ultra-targeted free advertising to brands.

The news comes as Facebook looks to woo advertisers in the midst of a digital advertising recession with the offer of a whopping $200,000 (£158,800) in ad credits to help amplify shopping campaigns and set up a comprehensive measurement plan.

Meta was also recently forced by the European Union to ask permission from its EU users before showing them targeted advertising, after a series of regulatory rulings challenged its main financial strategy.

BrandsInnovation and TechNews
BrandsInnovation and TechNews

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Meta to consider charging Facebook and Instagram users for ad-free accounts

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Meta-owned social media platforms Facebook and Instagram are considering rolling out charges for users who wish to subscribe to ad-free accounts, according to the Daily Mail.

The tech giant is reportedly considering asking its users within the European Union whether or not they would like to pay fees for ad-free Facebook and Instagram accounts. Whilst embryonic, the proposals could potentially be introduced over the next few years.

Due to the UK’s separate rules governing advertising and data protection, there are currently no plans to implement the offering on the British market. Free accounts will still be available across both platforms. Potential prices being considered for the ad-free accounts have currently not been disclosed.


Subscribe to Marketing Beat for free

Sign up here to get the latest marketing news sent straight to your inbox each morning


The Zuckerberg-owned outfit has yet to comment on the report. The firm has famously made vast profits by offering wide-scale, ultra-targeted free advertising to brands.

The news comes as Facebook looks to woo advertisers in the midst of a digital advertising recession with the offer of a whopping $200,000 (£158,800) in ad credits to help amplify shopping campaigns and set up a comprehensive measurement plan.

Meta was also recently forced by the European Union to ask permission from its EU users before showing them targeted advertising, after a series of regulatory rulings challenged its main financial strategy.

BrandsInnovation and TechNews

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