Apple TV+’s latest ad showcases the variety of films, TV shows and big name actors the service has to offer.
From Leonardo DiCaprio to Jennifer Lawrence, the streamer seems to have them all … apart from Timothée Chalamet.
The actor himself displays his feelings of FOMO in the Apple ad, jealous and hurt that he is not included in the list of stars the streamer has to boast about.
The Oscar nominee becomes obsessed with Apple TV+ in the 100-second spot, contemplating whether he should have his own documentary or TV comedy series like that of Ted Lasso and Selena Gomez: My Mind & Me.
Airing a year after the brand’s similar campaign ‘’Everyone but Jon Hamm’, the ad closes with Chalamet pleading with Apple to call him.
https://www.youtube.com/watch?v=-p89peAjbLA
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Directed by Tom Kuntz through MJZ and produced by TBWA\Media Arts Lab, the campaign launched on social channels as well as being broadcasted during the NFL playoffs on 21 January.
The release of the spot comes weeks after Apple unveiled an ad campaign for its iPhone 14 titled ‘R.I.P. Leon’, which saw the tech giant promote the device’s ability to unsend and edit messages thanks to iOS 16.
