Apple has unveiled its latest ad campaign ‘R.I.P. Leon’ in a bid to promote the tech giant’s iPhone 14 and its ability to unsend and edit messages thanks to iOS 16.
The 40-second spot begins with a shot of a pet lizard that appears to have passed away. Coming to the conclusion that it is in fact dead, the person looking after the animal messages the owner to tell them the news.
“I messed up … Leon is dead,” the man writes.
Once he has sent the message, the lizard miraculously comes back to life. Thanks to Apple’s new software iOS 16, the man is able to quickly unsend the message and return to looking after the pet.
The film closes with the tagline: “Relax, it’s iPhone.”
https://www.youtube.com/watch?v=t2n0ykn4AKw&t=24s
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Fans of the ad have taken to Twitter to praise the campaign, with one user tweeting: “This is one of Apple’s best ads to date! Had my parents cracking up.”
Another person admitted that they had watched the spot “more than one time”.
Same. I watched this yesterday and more than one time.
— Leo Aurora (@LeoAurora7) January 17, 2023
The release of the new Apple ad comes months after tech-rival Samsung unveiled its ‘Join the Flip Side’ TV spot, which intended to entice smartphone users away from their current phone brands of choice and explore Samsung’s innovations.
