Meditation and sleep app Calm has poked fun at Boris Johnson’s resignation in its latest out-of-home (OOH) campaign.

The news comes a week after the Conservative Party leader announced that he was quitting as PM.

The OOH campaign pictured above reads: ‘Just resigned? Take a deep breath,’ and features across the TfL’s network of trains and train stations.

An accompanying tweet from the mental well-being brand captioned the campaign: ‘No10 we’re looking at you ????.’

https://twitter.com/calm/status/1546850877306281987?s=20&t=6PWob_xfrkCcY5l7uJoVBg

READ MORE: Advertisers react to Boris Johnson’s resignation

The idea was dreamt up by Calm’s creative partner R Agency.

The company is not the only brand to have poked fun at Boris Johnson, with firms like Ryanair, Iceland and Paddy Power also poking fun at the ex-PM.

Most recently, creative agency Down at the Social, also mocked Westminster by creating a series of cocktails to match the eight Conservative MPs remaining in the Conservative Party leadership race.

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